Castrol Event Highlights Oil Technology

Castrol held a recent press conference designed to inform key members of Canada’s automotive press about the changes occurring in motor oil technology.

The event, held at Queensway Audi, briefed attendees on the increasingly stringent standards applied to motor oils by industry groups such as the American Petroleum Institute and ILSAC, as driven by the need to increase vehicle fuel economy, reduce emissions, preserve emissions components, and lengthen oil drain intervals.

A key part of this development is the increased dependence on synthetic lubricants by automakers. Audi, for example, specifies synthetic motor oil exclusively for its 2005 models. This is part of the reason it can also push oil drain intervals out to 15,000 km and beyond.

Castrol also released a training CD and an ASE-recognized Synthetic Motor Oil Education Program for the aftermarket which outlines the changes in motor oil technology and engine requirements, as well as how to communicate these changes to customers at both the jobber and service provider levels.

“We really try to focus on patience and respect,” says Castrol Canada marketing manager Anthony Stadelman. “The goal is to create a positive experience for the consumer.”