In a new campaign, Canadas largest collision and glass franchise network, CARSTAR, aims to celebrate the priceless moments in lifes journey that Canadians experience in - and with their cars. Through television, social media and contesting CARSTAR will explore many of these moments and express the underlying theme that the joy is often in the journey, and not just in the destination.
In a new campaign, Canada’s largest collision and glass franchise network, CARSTAR, aims to celebrate the priceless moments in life’s journey that Canadians experience in – and with – their cars.
From a snails’ pace drive home with a newborn baby to an annual pilgrimage up to the cottage to a once in a lifetime cross-Canada road trip, cars play a pivotal role in special moments in the lives of Canadians. Through television, social media and contesting CARSTAR will explore many of these moments and express the underlying theme that the joy is often in the journey, and not just in the destination.
The television spot evokes many priceless moments in the personal journeys of Canadians and highlights CARSTAR’s commitment to reduce the stress and hassle following a collision; allowing Canadians to get back to their personal journeys. The television spot premiered Monday and will continue to air across the country throughout the year. Kicking off Canada Day long weekend, the TV spot will also run on every Cineplex movie screen in the country for a full week. Brian Melo, a Hamilton native and winner of the fifth season of Canadian Idol, wrote the score for the television campaign.
CARSTAR will integrate social media, asking Canadians to weigh in on the most memorable journeys in their lives. Starting this week, CARSTAR’s Facebook and Twitter pages will become destinations for Canadians to share moments from their life’s journey. Canadians are invited to share their stories on the brand’s Facebook page or on Twitter or Instagram using #lovethejourney.”
“A common comment we hear is that our customers often don’t recognize the emotional connection they have with their cars until they are damaged, or how important a role they play in our daily lives,” said Chris Moore, national marketing manager for CARSTAR Collision & Glass Centres, “We wanted to remind Canadians about this emotional connection with their cars and provide an avenue for Canadians to share the stories of their personal journeys.”
Beginning in August, CARSTAR will promote its #lovethejourney Facebook contest where Canadians will have the opportunity to win a dream journey of their choice, tailored to four unique personality types – The Adventure Seeker, The Romantic, The Arts Enthusiast and the Nature Lover. Each prize will feature a trip for two to a destination in Canada that will demonstrate the diverse nature of Canadian journeys. More information will be unveiled in the coming weeks on CARSTAR’s Facebook page.