Auto Service World
News   September 17, 2014   by CARS Magazine

Brembo At Frankfurts’s Automichanika

At Automechanika 2014, Brembo will be introducing several new products for the European marketplace, as well as several recent developments in the U.S. aftermarket, including the introduction of the first Porsche and Supercar applications in...


At Automechanika 2014, Brembo will be introducing several new products for the European marketplace, as well as several recent developments in the U.S. aftermarket, including the introduction of the first Porsche and Supercar applications in the OE replacement range, an increase in the range of UV-coated discs and Brembo’s web catalog being honored for excellence.

Brembo is introducing 22 Porsche applications in the OE replacement catalog, the first ever by Brembo. These applications cover virtually the entire range of modern Porsches including Porsche 911 (1969-83 and 1994-2012), 912 (1976), 924 (1987-88), 944 (1984-89), Boxster (1997-2013), Cayman (2006-12) and Cayenne (2003-12).

Equally important is the introduction of Supercar applications that will cover models like Aston Martin DB9 and Vanquish, Audi RS4, Cadillac CTS-V, Lamborghini Murcielago, Maserati Quattroporte GTS, Mercedes C63 AMG, Mistubishi Evo X, Nissan GT-R, and Subaru Impreza STI.

Brembo’s UV-coated discs were introduced in 2013 at the SEMA Show and the range was increased during 2014 to cover virtually all of the key product part numbers consumers demand.

Earlier this year Brembo earned the President’s Award from the National Catalog Managers Association (NCMA) for Electronic Data Excellence. The President’s Award recognized Brembo North America as the best-in-class for electronic management and distribution practices in electronic catalog and product information for 2013-2014. You can find the catalog at www.bremboparts.com, Brembo’s dedicated aftermarket website that recently highlighted the ‘Where to buy’ section with information on our distributors, technical information, and ‘Latest News’, all intended to make the connection to the end user and our customers easier.

Another significant announcement for 2014 impacting both Brembo original equipment and aftermarket was the grand opening of its expanded North American manufacturing operations in Homer, MI. The celebration renewed Brembo’s commitment to North America with an investment totaling more than $115 million dollars through the end of 2015, expanding the facility that houses production of brake, disc, caliper and corner module manufacturing.

North America has now become the number one market for the Group representing 24.3 per cent of the sales with a 29.6 per cent increase in revenue during the first semester of 2014 compared with the first semester of 2013.

Brembo also announced the construction of a cast-iron foundry near its Homer facilities in Michigan, beginning the process of vertical integration of its production capacity in United States. Construction will begin in 2015 with completion expected in 2017, allowing Brembo to bring together all phases of production in order to guarantee greater process efficiency.


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