Auto Service World
News   February 7, 2014   by CARS Magazine

Brake Parts Inc. Boosts Value to Customers with Departmental Merger

As the Aftermarket continues to transform with the dynamics of the marketplace, nimble suppliers shift their organizational alignment to be more receptive to their customer’s changing needs and often improve effectiveness and efficiency...


As the Aftermarket continues to transform with the dynamics of the marketplace, nimble suppliers shift their organizational alignment to be more receptive to their customer’s changing needs and often improve effectiveness and efficiency for both.

In this spirit, the roles and responsibilities of the Sales and Marketing departments for BPI have been integrated. Bruce Tartaglione now has global responsibility for the newly formed Marketing and Sales team and will serve as the Sr. VP of Global Marketing and Sales for BPI. “Bruce has a rich history in the Aftermarket and is uniquely qualified to move BPI forward as a true customer champion,” said Dave Overbeeke, President and CEO, BPI.

“Integrating Marketing and Sales promotes progressive customer focus and supports increased market flexibility,” said Tartaglione. “As BPI continues its forward movement with future growth strategies, this unification will better serve our current and future customer base.”

Previous to his new position, Tartaglione served as the Senior Vice President of Global Sales for BPI, growing sales with existing customers, and new business in the OES, retail and traditional market channels. 

Tartaglione has 35 years of marketing and sales experience working in the automotive market and will lead a team of experienced aftermarket veterans as well as new and promising talent. He is AAP recognized through AWDA University and is a five-time Young Executive nominee through AAIA. Bruce is a past member of both the AAIA Marketing and Membership Committee and the AWDA Manufacturers Advisory Council. He is a current member and past Board Member of the Automotive Sales Council.


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