Auto Service World
News   May 6, 2015   by Allan Janssen

Boss Lubricants to distribute Veedol in Western Canada

Automobile Solutions Americas, the official Canadian licensee of the Veedol brand, has named Boss Lubricants the exclusive distributor of Veedol Products in Manitoba, Saskatchewan, Alberta and British Columbia.


From left: Steve Jakubec, general manager and controller for Boss Lubricants; Roger Williams, Canadian sales director for Automobile Solutions Americas (ASA); Jarrett Flegel, COO of Boss Lubricants; Arun Kumar, Veedol International’s vice president for the Americas; Murray Flegel, CEO of Boss Lubricants; and Antonio Ramos, marketing manager for Automobile Solutions Americas ASA.

From left: Steve Jakubec, general manager and controller for Boss Lubricants; Roger Williams, Canadian sales director for Automobile Solutions Americas (ASA); Jarrett Flegel, COO of Boss Lubricants; Arun Kumar, Veedol International’s vice president for the Americas; Murray Flegel, CEO of Boss Lubricants; and Antonio Ramos, marketing manager for Automobile Solutions Americas ASA.

Automobile Solutions Americas, the official Canadian licensee of the Veedol brand, has named Boss Lubricants the exclusive distributor of Veedol Products in Manitoba, Saskatchewan, Alberta and British Columbia.

The announcement makes Veedol available to Boss’s customer base throughout Western Canada.

“Veedol is very excited to have a great company such as Boss Lubricants offering the Veedol brand of lubricants exclusively to its customers in Western Canada,” said Arun Kumar, vice president of the Americas, and director of global business development for Veedol International Limited.

“Boss has distribution in key areas of this region that maximizes their reach to the customer base,” he said. “As well, they have a very well equipped sales team that have built up a great rapport with their customers based on their lubricants knowledge and level of service to the customer. We are looking forward to assisting them in taking their business to a new level.”

The partnership is strategic because Veedol brings in the global lubricant industry expertise with deep insights on OEMs, key accounts and technological shifts.

Boss unlocks a large territory and valuable customer base through their reputation built over years of manufacturing and marketing their line of BOSS quality lubricants.

Boss Lubricants opened its doors for business in 1992 and continues to grow today. Adding the Veedol line of lubricants to their product offering gives their customers access to a historic line of products that was originally used on the Model T Ford. With customers across many different industries and locations throughout Western Canada, the dedicated team of Boss sales people will have a lot of new products to present to them.

“Here at Boss Lubricants, we have always prided ourselves in delivering high quality products and industry leading service to our customers.” said Jarrett Flegel.

“Adding the historic Veedol brand of lubricants to our customer offering will gives our customers access to a global brand with a 100 year history of supplying lubricants to a wide variety of markets around the world,” he said.

This exclusive distribution agreement isn’t just about supplying product, but marketing support to Boss Lubricants for the Veedol Brand as well.

“We are looking forward to supporting Boss Lubricants and their Sales team to increase awareness to their customer’s about the Veedol brand resulting in growing both companies market share in Western Canada,” said Antonio Ramos, marketing manager for ASA Inc. “The Boss Sales team are very knowledgeable and well respected in their markets. We are happy to support their efforts in Western Canada and look towards building a long term relationship with them.”

The agreement takes effect as of May 1, that sees Boss promoting all of the Veedol brands such as Syntron Fully Synthetic motor oil and Elite Mineral motor oil, to name a few, within their territory.

 

www.asaveedol.com

 

 

 

CAPTION:

 


Print this page

Related


Have your say:

Your email address will not be published. Required fields are marked *

*