Bosch Showcases New Products, Innovations at AAPEX/SEMA

Bosch Automotive Aftermarket showcases its new Parts, Bytes & Services solutions concept at this year’s Industry Week, November 4 – 7 in Las Vegas. The concept combines replacement parts, diagnostics information, workshop business solutions and training for a holistic approach to vehicle service. Bosch is exhibiting at both the Automotive Aftermarket Products Expo (AAPEX), and the Specialty Equipment Manufacturers Association Show (SEMA),.

At SEMA, Bosch Automotive Service Solutions will perform product demonstrations and launch several new products from its portfolio of brands OTC, Robinair and Bosch, including:

–       Bosch wheel service machines

–       Bosch heavy-duty diagnostics

–       OTC diagnostics updates and advanced capabilities

–       Robinair A/C recovery machines

The SEMA booth will also play host to custom fabricator Bryan Fuller and the Triple Speed, a leaning reverse trike being built in Fuller’s Atlanta shop. The Triple Speed will be in the Bosch booth throughout SEMA for pictures, with Fuller signing autographs from 10 a.m. to noon on Thursday, November 6.

On Tuesday, November 4, Bosch will host noted technician and radio show host Ron Ananian, AKA ‘The Car Doctor.’ Ananian will be speaking with SEMA attendees, Bosch product management, and automotive enthusiasts to showcase Industry Week and the newest advancements in automotive technology for the aftermarket. Syndicated in more than 50 markets nationwide and on iHeartRadio.com, Ananian has more than 15 years’ experience as a technician and owns and operates an automotive repair shop in New Jersey.

At AAPEX, under the theme of Bosch for Every… the complete line-up of Bosch aftermarket products will be showcased.  As the #1 global OEM and Aftermarket supplier for Domestic, Asian and European vehicles, it can be said that there is truly “No car without Bosch.” Now the Parts, Bytes & Services concept extends that statement to include diagnostics software, tools, equipment and services for every vehicle as well.

Gasoline direct injection (GDI) will figure prominently in the booth, showcasing Bosch’s extensive OE expertise and market leadership position. Other feature products will include copper-free brake pads, the new Bosch ICON Wiper Blade with patented ClearMax 365, new InSight Beam Hybrid Wiper Blade, C1 Battery Charger, Complete Workshop Filter Program and more.  In addition, Bosch Car Service will feature the success of its new branding/imaging concept, discuss plans for future growth in North America and explain how Parts, Bytes & Services comes together in the workshop environment.

A special exhibit in the booth will demonstrate the complete Bosch Parts, Bytes, Services concept as it relates to gasoline direct injection. Four stations will display:

• GDI History & Trends: featuring Bosch history of direct injection in motorsports and the current trends in GDI-equipped vehicles in operation 
• Gasoline Direct vs. Port Fuel Injection: highlighting the significant advantages of GDI vs. PFI and featuring an Oculus Rift virtual reality experience
• Service for GDI: training, diagnostics, tools and parts…all from Bosch
• Bosch Solutions for GDI: an interactive microsite capturing the full range of Bosch Parts, Bytes and Services for select vehicle applications

To showcase the long history of Bosch gasoline technology and its celebrated racing heritage, a 1954 Mercedes-Benz W196 Formula 1 race car, featuring one of the first mechanical direct injection system from Bosch, will be on display in the AAPEX booth.

In a world of increasing connectivity, driver mobility is the main focus of the Bosch strategy.

“We aim to actively shape the future of the automotive aftermarket,” said Dr. Uwe Thomas, president of Bosch Automotive Aftermarket. “The next step in the process is to lay a foundation of clear and appropriate standards, taking data protection into consideration while still allowing an open market for vehicle networking,” he said.