Bosch products well “liked” on Facebook

 Auto parts manufacturer The Bosch Group is making a lot of new friends in cyberspace.

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Its Bosch Auto Parts Facebook page and Purolator Facebook page have each received more than 100,000 “likes” since launching in spring.

According to Chuck Kerrigan, director of marketing, for Purolator (part of the Bosch umbrella of automotive aftermarket products within NAFTA) this swift recognition and acknowledgement among consumers is part of the “extraordinary medium of two-way communication” possible through the Internet.

“(It) could only have been possible through social media,” he said. “It demonstrates the public’s interest in the value of filters in protecting their investment in their vehicle."

In addition to being a venue for posting product-related messages, educational videos, photos, Q&As, and information about promotional events, the Purolator Facebook site provides interested consumers the choice to ‘like,’ or ‘follow’ Purolator’s progress over time.

A similar strategy is in place for Bosch Auto Parts where its Facebook page topped the 100,000 fans mark early in November.

“We expect this to keep growing,” says Pam Krebs, director of advertising and sales promotion for Bosch. “We present a variety of automotive topics as well as product information on Facebook, and we are quite pleased that the motoring public is interested.”

“The swift acceptance and enthusiasm for the Bosch Auto Parts Facebook page means that visitors are aware of the need for proper maintenance of their vehicles and the value of top quality automotive parts," she says.

In addition to Facebook, Bosch maintains a presence on Twitter, and YouTube. Bosch also maintains micro-sites for ICON wiper blades, and spark plugs.