Bosch Announces Customer Awareness Initiative

Bosch announced the launch of a new customer awareness initiative. The campaign is designed to provide information and education necessary to help diesel vehicle owners and technicians make the right choice when purchasing replacement injectors for vehicle service.

The cornerstone of the initiative is a new website, ChooseTheRightInjector.com. The site offers in-depth information on a variety of key topics, including:

• Why injectors fail

• Hazards of using non-authorized remanufactured Injectors

• Frequently asked questions

“Common rail engines are less forgiving of poor quality than conventional engines,” said Ross Sandercock, director of diesel products for Bosch Automotive Aftermarket. “Although there are many options for selecting rebuilt/remanufactured injectors that can save you money, there are also as many risks associated with choosing an injector from a non–authorized remanufacturer. Consumers and technicians need to know the risks and understand the choices they have in order to make an informed decision regarding diesel vehicle service and performance.”

Bosch conducted an intense evaluation of a number of non-authorized rebuilt injectors available in the market. More than 50 percent failed and presented a significant potential hazard to the engine if installed in a diesel common rail system.

Potential hazards included:

• Loss of power

• Decrease in fuel economy

• Failure to operate after a short period of time

• Increased noise

• No start

• Smoke

• Engine damage

• Exhaust system damage

According to Sandercock, an injector from a non-authorized remanufacturer could cause an issue as simple (but expensive) as a decrease in fuel economy; but at worst may lead to catastrophic engine damage. In fact, one failed injector could destroy the entire exhaust system and lead to complete engine failure, he said.

Using a problem-solution approach, ChooseTheRightInjector.com takes visitors through the most common injector failure scenarios, lists the symptoms of those failures, and offers helpful tips on how to avoid them. The site also includes links to:

• Informational brochures

• Bosch Vehicle Part Finder – to help find the correct Bosch injector for the customer’s vehicle

• Where to Buy – to find the nearest Bosch Diesel sales outlet

The diesel common rail fuel system offers many advantages. It contributes to quieter performance, improved fuel economy, higher torque and lower emissions.  However, if an injector in one of these systems fails, it can damage the engine and potentially lead to an enormous repair bill.

“Advancing diesel technology has been a tradition at Bosch for more than 87 years,” said Sandercock. “It’s important that customers and technicians understand the issues involved in repairing diesel fuel systems, and that they can trust Bosch to provide the education, replacement parts, test equipment and the service expertise to keep today’s diesel vehicles running in top form.”