Auto Service World
News   July 4, 2012   by CARS Magazine

BMW Groups Canadian sales hit new record in first half of 2012

BMW brand reported 15,339 units year-to-date, representing an increase of 6.1 per cent over last year. MINI sets second consecutive record for best-ever month.

Newcom Business Media




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BMW Group Canada (BMW and MINI brands combined) reported a year-to-date increase of 9.2 per cent with its June, 2012 sales results. The Group has sold a total of 18,440 units this year, marking its best first half ever.

Results for the month of June were 4,068 retails, which represents a decrease of 2.3 per cent compared to June, 2011.

The BMW brand reported 15,339 units year-to-date, representing an increase of 6.1 per cent over last year. For the month of June, the BMW brand reported 3,288 units retailed, a decrease of 6.4 per cent compared to June, 2011. June saw strong sales of the 5 Series, X1 and X3 Sports Activity Vehicles.

MINI set a new record for its best-ever month with 780 units retailed, a 19.6 per cent increase over June, 2011. June marks the second consecutive best-ever month for the MINI brand. On the year, MINI has retailed a total of 3,101 units, up 27.1 per cent over the same period last year. The first MINI model of the now six-member family, the MINI Hatch, continued its sales momentum in June.

BMW Motorrad Canada reported 233 motorcycle retails in June, an increase of 2.2 per cent over June, 2011. On the year, 1,064 units have been retailed, marking an increase of 7.7 per cent over the same period last year. BMW Motorrad sales were highlighted by the K1600GTL and F650GS models anchoring either end of the model range, and the continued success of the S1000RR supersports bike and iconic R1200RT tourer.   

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 44 BMW automobile retail centres, 20 BMW motorcycle retailers, and 29 MINI retailers represents the BMW Group across the country. 

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