BG Products has launched a web-based training initiative for service advisors and service managers who are looking to improve their communication skills.
BG Certified Service Advisor Training is an interactive program that features:
short video segments to demonstrate customer benefits
realistic role play scenarios
modules for all BG Automotive maintenance services and the Lifetime BG Protection Plan
learning codes to track completed modules
completion certificates for each module
BG says its training program will improve service advisors’ ability to communicate a consistent, credible message about the importance, the methods, and the rewards of proper automotive maintenance with BG products.