Behr and Hella announced the launch of the North American joint venture for engine cooling and air conditioning under the brand, Behr Hella Service.
The introduction completes the third step of the global strategy for the aftermarket after successful launches in Europe in 2005 and South America in 2006. All product-related activities will be covered through Behr Hella Service in Peachtree City, Georgia.
The product range consists of over 1,000 parts with 30 per cent of them prepared primarily for the launch. All sales-related issues will be covered through Hella, Inc. — USA, Hella, Inc. — Canada, and Hellamex. All former aftermarket customers of Behr Service America in USA, Canada and Mexico will be secured of first-class sales service through Hella Inc. and Hellamex.