Auto Service World
News   May 13, 2010   by CARS Magazine


Smyrna, TN – An experienced and talented group of automotive aftermarket veterans will spearhead Beck/Arnley’s newly reorganized sales territories, it was announced this week by Paul Farwick, vice president of sales for Beck/Arnley. Earlier in 2010, Beck/Arnley established new geographical sales regions to fit with their traditional WD customers markets and focus their sales team more closely to the customers’ locales.

“We have put together a great team that will continue Beck/Arnley’s tradition of providing first-class customer service,” said Farwick. “Not only does this group possess outstanding sales skills, but their knowledge and insight of the aftermarket will provide great dividends not only to Beck/Arnley, but most importantly, to our traditional customers.”

Four veteran aftermarket salespersons have joined the Beck/Arnley sales force as regional account executives. Timothy Golema, who has over 30 years of aftermarket experience with Dana and other prominent suppliers, will cover the Southeast. Dan Casey, a former director of sales and marketing for Cardone, will lead the Texas corridor. Bob Timoney, who has more than 20 years experience in the aftermarket with Arvin Meritor and others, will serve the Mid-Atlantic region. Matt Lundh, who has spent the last 12 years working for CARQUEST in a variety of positions, will manage the Midwest.

Continuing to cover key Beck/Arnley regions are Vince Tramontano, who oversees the Western region; David Heye, who is responsible for the Northwest; and John Murphy, who manages the Northeast region. These seasoned Beck/Arnley sales executives reflect over 75 combined years of service with the company. The Canadian market will continue to be managed directly by Paul Farwick, working with local rep agents and key channel partners, along with his overall responsibilities for all Beck/Arnley sales.

In addition to geographic restructuring, new sales positions have been added to focus on key market channels.

Heath Breedlove, who joined Beck/Arnley in late 2009 after serving as a regional director of store sales for General Parts Inc. and holding senior management roles in their North American sales force, assumes the position of vice president of retail and program group sales.

Keith McManus assumes the position of vice president of national accounts. McManus spent 17 years with General Parts Inc. where he held various positions within the company, including regional director of operations for the Chicago store group, regional director of sales in Chicago and division national account executive.

Vonda Lee, a 21-year veteran of the automotive aftermarket, has worked at Beck/Arnley for 15 years holding various positions in engineering, purchasing, product management and sales. Lee will continue as director of special market sales, which includes responsibility for sales to OE customers, as well as export and co-man markets. 

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