SMYRNA, Tenn., Jan. 25, 2010 – Beck/Arnley announced today that it has added three informational videos to its Web site at www.beckarnley.com that tell the complete Beck/Arnley story. Each video focuses on a different aspect of the company, with titles including Parts Made Right, Life Made Easy, The Beck/Arnley Difference and The Power of the Brand.
“Our new videos are a great way for visitors to the Beck/Arnley Web site to learn more about the company and what drives our mission of providing professional service technicians with the crucial parts needed to repair foreign nameplate vehicles,” said Tina Payne Hunt, director of marketing, Beck/Arnley. “Beck/Arnley is committed to making life easier for professional import technicians by offering OE quality parts that fit properly, the broadest vehicle and parts coverage, and product enhancements and solutions in the packaging to make the installation job easier and more efficient.”
The Parts Made Right, Life Made Easy video takes a look at Beck/Arnley’s history as it stretches nearly 100 years, offering high quality import parts that look and perform like OE. Beck/Arnley recognizes the increase of foreign nameplate vehicles that are entering technicians’ bays every year; therefore, it has positioned itself as the leading supplier of genuine foreign nameplate parts, offering 23,000 parts that cover 80 product categories for more than 650 models.
Beck/Arnley’s goal of being first to market with new part additions reflects the company’s unique process of Application Specific Sourcing. Beck/Arnley’s product management team researches a specific make/model application, evaluates the data, determines the exact part specifications and finds the best in class parts in every aspect of form, fit and function from its global supplier base of over 400 manufacturers of OE and OE quality parts.
The Beck/Arnley Difference video explains how Beck/Arnley focuses on the technician as the customer, offering high quality import parts that look and perform like OE parts for underhood and undercar repair and maintenance. Because Beck/Arnley partners with wholesale distributors to supply jobbers and retailers, parts can be delivered to technicians right when they’re needed. Since Beck/Arnley is a supplier of a broad product line, the company can provide leading coverage and availability in the aftermarket.
The video also highlights how Beck/Arnley’s products are sourced from the highest quality manufacturers worldwide and that every received shipment is compared to OE samples for consistency and compliance. Beck/Arnley maintains an OE and sample parts library that contains 70,000 parts, allowing Beck/Arnley to make precise product evaluations to ensure an exact fit with the OE product. This multi-million dollar sample library supports Beck/Arnley’s commitment to bring technicians the best part every time, while helping to provide them with accurate answers to application questions.
The Power of the Brand video shows why the Beck/Arnley brand of foreign nameplate parts is recognized as the best in the industry. There is a strong emotional tie with customers because the Beck/Arnley brand has always stood for import, reliability and commitment to quality. Professional technicians choose Beck/Arnley for name and brand reputation.