Auto Service World
News   September 14, 2011   by CARS Magazine

Beck/Arnley Expands Social Media Campaign

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Beck/Arnley announced it has expanded its social media campaign by enhancing its Facebook page, creating a Twitter account and adding several new informational product videos to its YouTube channel. Together, these components create cohesiveness that emphasizes the fact that Beck/Arnley is always looking for new ways to communicate directly with professional import technicians.


“With the popularity of social networking, it was the right time for us to re-evaluate our social media campaign to look for new opportunities and innovative ways to not only help grow our audience base, but to communicate interactively with them in a meaningful way, by providing vital information to help make life easier and repair jobs more efficient for technicians,” said Sandy Norris, senior marketing manager for Beck/Arnley. “We spent time researching our competitors’ Facebook pages and we weren’t able to find anyone who comes close to providing the vast array of helpful information that we now offer on our Beck/Arnley Facebook page. We’re proud to be leading the industry into the next generation of customer communication.”  


Visitors to the new Facebook page will notice that it closely resembles Beck/Arnley’s website,, with the amount of comprehensive information that it contains – making the site even more beneficial for import technicians to learn about the company and its line of Beck/Arnley brand foreign nameplate parts for European and Asian cars, light trucks and SUVs.


Fans of the Beck/Arnley Facebook page have access to breaking news, short videos, a rotating employee spotlight and new product features. Beck/Arnley encourages its fans to leave posts, provide feedback and be on the lookout for new product releases and special Facebook promotions.


One of the major highlights of the Facebook page is the addition of the new OE fluids line that is specially designed for Asian vehicles and sourced directly from OEM suppliers. Visitors can learn about the OE antifreeze/coolants, OE automatic transmission fluids, the OE power steering fluid and the OE synthetic motor oil, in addition to looking up application data and Frequently Asked Questions (FAQs).


The page also provides detailed information about Beck/Arnley’s product modules, which include Engine Parts & Filtration, Clutch & Driveline, Brake & Chassis, Cooling, Engine Management and Electrical.  The “New Numbers & Products” section helps technicians stay up-to-date on the latest Beck/Arnley product additions as well as new number announcements by month and year-to-date. 


The “Why Beck/Arnley” section features product enhancement sheets for technicians in English, Spanish and French that explain how Beck/Arnley seeks out finished goods or assembled kits to cover the basics of the installation and makes improvements whenever possible. A video called The Beck/Arnley Difference further details the company’s broad vehicle and parts coverage, product enhancements and solutions, and its superior customer service.


With the new Beck/Arnley Twitter account, technicians can follow real-time information on the latest company and product news including press releases, product bulletins, new number announcements and more. Beck/Arnley’s YouTube channel contains informative videos on product categories such as the new OE fluids, brake friction, engine parts and filtration, engine management and chassis.

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