Holly, Mich. — Bar’s Products, manufacturer of Rislone, has expanded its efforts to interact directly with its customers through various social media channels. Bar’s Products now is active on Twitter, Facebook and YouTube, and it also writes and produces a blog meant for longer-form news, media and opinion.
Carrie Mermuys, executive vice president, explains: “Social media is exciting because it gives us the opportunity to have regular conversations and build relationships with a much larger group of people whom we might otherwise never meet. It makes a brand human, and that’s been something we’ve held as a value for decades.”
The self-described “car nerds” of Bar’s Products use the social media forums primarily to talk cars; occasionally, they even mention a Rislone product that can help someone solve a problem. Many of the racing teams the company sponsors post new photos and race results to the Facebook page. Classic drag-racing videos are available on the Bar’s Products YouTube channel.
To find, follow and/or fan Bar’s Products across the social web, visit:
For more information about Bar’s Products in Canada, visit the Web site at www.rislone.ca or call (800) 521-7475. The Web site offers a wealth of information, including product descriptions, FAQs, material safety data sheets (MSDS), technical details, directions, testimonials, a store locator and company information.