“Sharing better ways to do business is one of the cornerstones of membership in the Automotive Service Association,” said Dan Risley, ASA’s president and executive director. “Our annual Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to their customers and potential customers. These are all member-shops on the cutting edge of today’s marketing trends, and we congratulate all of the winners for their outstanding efforts.”
This year, AutoInc. judges reviewed close to 120 website submissions and narrowed the field to what they considered the best.
The goal of the contest is to help other shops employ the internet as a tool and show how other shop owners use the web to improve productivity, enhance marketing programs and, ultimately, increase a businesses’ bottom lines.
“Once again, this year’s crop of top websites shows how the best shops in the industry are using social media to serve their customers and promote their businesses,” said Tony Molla, ASA’s vice president. “Of note is the growth in the use of video clips to help spotlight the services offered and the expertise within the shop. Congratulations to our 2016 honorees.”
Judges used set guidelines and a scoring sheet to evaluate specific features of each site uniformly. Qualifying websites were evaluated on the following criteria: 1) Mobile-friendly and mobile ready 2) Call to action 3) First impression/visual design 4) Objective/purpose 5) Consumer friendliness 6) Technical agility 7) Credibility 8) Social media presence.