ATP Automotive has unveiled a new logo to help celebrate the company’s 60th anniversary.
The contemporary new logo is featured prominently on the company’s recently redesigned, user-friendly website.
“We have had a long history of success at ATP thanks to the dedication and excellence of our employees, both past and present, and the loyalty of our customers throughout the years,” said Roy Lipner, president and CEO of ATP, Inc. “Building on that solid foundation, we have made many positive changes recently to ensure that ATP remains a leading parts supplier to the auto care industry for the next 60 years.”
He points to new packaging for a number of its products.
“This is a very special year at ATP as we celebrate our 60th anniversary,” said Gary Rogak, chairman of the board of ATP, Inc. “For 60 years, we have been dedicated to providing our customers with high quality automotive products. While we have made many changes recently, we remain unwavering in our dedication to supporting our customers and helping them grow their businesses.”
Founded on July 1, 1955, ATP was historically known as a transmission products supplier. Over the years, the ATP Automotive product line has expanded to include automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals. ATP started out in a 2,000 square foot facility in Chicago and is now located in a 92,000 square foot building in Elk Grove Village, Ill., a suburb of Chicago.