Auto Service World
Feature   July 1, 2001   by CARS Magazine

ASSET training program launched

Ford of Canada in partnership with local Ford dealerships, the Centre Daniel Johnson and the Quebec provincial government, has launched the ASSET program, aimed at increasing the number of skilled aut...


Ford of Canada in partnership with local Ford dealerships, the Centre Daniel Johnson and the Quebec provincial government, has launched the ASSET program, aimed at increasing the number of skilled automobile technicians. “This program was created to provide the best apprenticeship training of its kind, equipping graduates with the knowledge and skill to become elite Ford trained, Master Automotive Service Technicians capable of providing the highest possible level of customer satisfaction through professional workmanship and ethics” said Gilles Contant, vice president customer service, Ford Motor Company of Canada, Limited. The co-op program will meet provincial apprenticeship requirements and provide added Ford-specific content within real-world working conditions. The ASSET training program at the Centre Daniel Johnson will be able to accommodate 20 students in the first semester this fall with the possibility of increasing the number of new sessions shortly. The course will be taught by instructors trained in the Ford curriculum and will consist of 57 weeks of in-class instruction and another 18 weeks of on-the-job experience at dealerships.

Ford of Canada will further enhance this program by donating $400,000 in tools, specialized equipment and four vehicles– a Taurus, Ranger, Windstar and F-150 Harley-Davidson.


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