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News   October 12, 2012   by CARS Magazine

Ashland has new VP of global brands

Heidi Matheys joins the company to lead brand management, strategy, marketing and consumer research for the Valvoline family of branded products.


Ashland Consumer Markets, a commercial unit of Ashland Inc., today announced that Heidi Matheys has joined the company as vice president, global brands.

Matheys will be responsible for leading brand management, strategy, marketing and consumer research for the Valvoline family of branded products, which includes Valvoline NextGen motor oil, the first motor oil that’s 50 percent recycled oil and 100 percent Valvoline protection. She will report to Sam Mitchell, senior vice president and president, Ashland Consumer Markets,

“We’re thrilled to have Heidi join our Valvoline team,” said Mitchell. “I am confident that Heidi’s global brand management expertise and leadership skills will have a positive impact on our DIY business, the Valvoline brand and overall product portfolio mix.”

Matheys earned a bachelor’s degree in journalism/advertising from the University of Missouri and an MBA from The Wharton School of the University of Pennsylvania.