Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, announced that its ANCO Wipers brand is returning as the official wiper blade of the National Hockey League (NHL) for the 2014-15 season. This exclusive...
Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation, announced that its ANCO Wipers brand is returning as the official wiper blade of the National Hockey League (NHL)for the 2014-15 season. This exclusive relationship has helped ANCO engage with millions of hockey fans and vehicle owners in key markets throughout North America and communicate the vital role wipers play in vehicle safety.
“The right blades matter when you’re behind the wheel during a rain storm, driving in snowy conditions or when you need to clear your windshield of debris, and they absolutely matter in the lightning-fast action of an NHL game,” said Mike Proud, director of marketing, North America, Federal-Mogul Motorparts. “We were confident that this message would resonate with fans when we began our NHL relationship in 2013, and we were right. This innovative program has helped ANCO dealers connect with safety-conscious consumers in each NHL market and beyond.”
The geographic footprint of the NHL – with 18 of 30 teams based in comparatively high-precipitation northern cities – is ideally matched to the North American wiper market, enabling Federal-Mogul Motorparts to develop and deploy innovative local promotions and other highly targeted campaigns to attract consumers to dealers who sell and install ANCO products, according to Proud. This approach enabled the brand to sell a record number of NHL-themed promotional packs in 2013 by engaging with both dealers and consumers through an array of interactive programs.
ANCO will continue its sponsorship of a variety of NHL events, including the 2015 Bridgestone NHL Winter Classic, and contests, and premium ANCO products will be featured in broadcasts and online advertising and social media activities. “Hockey fans are incredibly passionate about the sport, and the NHL and our other hockey-related programs help us gain attention for a very important safety message – that replacing worn wipers with best-in-class ANCO products can help you stay safe on the road,” Proud said.
“We are thrilled to have the ANCO brand return as a partner, as their NHL themed promotions amplify our presence in key times throughout the year,” said Brian Jennings, chief marketing officer and executive vice president, NHL.