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News   October 14, 2014   by CARS Magazine

Akebono Commits To U.S. Aftermarket Ceramic Brake Pad Manufacturing

Akebono Brake Corporation is continuing its commitment to the United States with its ultra-premium ceramic disc brake pad line manufactured 100 percent in the U.S. This enables Akebono to maintain superior quality and proprietary control...


Akebono Brake Corporation is continuing its commitment to the United States with its ultra-premium ceramic disc brake pad line manufactured 100 percent in the U.S. This enables Akebono to maintain superior quality and proprietary control throughout the manufacturing process, a valuable advantage over its competitors who manufacture their products in low-cost countries.

“Akebono’s fully-validated braking solutions follow the most stringent quality standards, enabling us to have exclusive control of our manufacturing, testing and technology right here in the U.S.,” said Ken Selinger, director of aftermarket sales and marketing, Akebono. “Our commitment to U.S. manufacturing and the economy has solidified Akebono’s position as an industry leader in many areas. We have proven our commitment to leading with innovation as the inventors of Akebono Ceramic Technology and the first to market fully compliant low-copper brake pads that were 16 years ahead of the upcoming 2021 regulations.”

With the most application-specific friction formulations in the market, Akebono’s Pro-ACT, EURO and Performance Ultra-Premium ceramic brake pads are OE-engineered to enhance the model-specific performance demanded by each vehicle.

More than 40 per cent of the vehicles rolling off assembly lines in the U.S. are equipped with Akebono brakes. Akebono applies its OE technologies and extensive R&D to its aftermarket products that are known throughout the industry for their unmatched noise, vibration and harshness control.

“The most important measurements for our customers are quality and availability,” added Selinger. “With a less than one per cent warranty rate and a 99 per cent fill rate, Akebono leads the industry with customer commitment and satisfaction.”

Its line of ultra-premium ceramic brake pads will be on display at booth 638 at the Automotive Aftermarket Products Expo (AAPEX) on Nov.4-6, 2014 in Las Vegas, Nevada.


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