Auto Service World
News   November 30, 2012   by CARS Magazine

Airtex videos win awards at AAPEX

Series of diagnostic videos is on track to exceed 3 million views this year.

Two technical video series scripted and produced entirely in-house by Airtex Vehicle Electronics won multiple honors – including “Best-in-Show” – at the 2012 Automotive Communications Awards, held in conjunction with the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

The Airtex Vehicle Electronics technical and diagnostic video series was judged “Best-in-Show” in the Business-to-Business category and also received the award for Best Use of YouTube Video.

This ever-growing series of hands-on diagnostic videos – available in English and Spanish languages – garners more than 160,000 views per month and is expected to exceed three million views on YouTube by the end of this year.

The Airtex team also won the Best Use of YouTube Video award in the Business-to-Consumer category for its series of “Airtex Innovations” videos, which highlight the company’s problem-solving, better-than-original equipment product designs for vehicles susceptible to known driveability issues.

“We have invested heavily in training resources that can have a real bottom-line impact on our customers’ businesses. These awards and the extraordinary popularity of our YouTube videos tell us we’re meeting that objective,” said Bill Nonnamaker, vice president of sales and marketing for Airtex Vehicle Electronics. “We were a pioneer in this space and we continue to build on our leadership through painstaking research into the issues that are facing today’s automotive professionals.”


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