Airtex will promote its new brand identity at the annual Automotive Aftermarket Parts Exhibition (AAPEX) in Las Vegas in November.
Formerly known as Airtex Engine Management, it now distributes its line of ignition, fuel system, emissions, starting/charging components, sensors, relays, switches and other products, under the name Airtex Vehicle Electronics.
The change was made to reflect the company’s aggressive expansion into new product categories and commitment to better-than-OE solutions for today’s vehicles.
Airtex Vehicle Electronics also has increased its investment in coverage of import nameplate applications. A communiqué from the company says it now offers thousands of OE-quality or better solutions covering a vast majority of late-model foreign vehicles.
“Very few aftermarket brands have matched our growth over the past several years,” said Bill Nonnamaker, the company’s vice president of sales and marketing. “Our success has been based on six key competitive advantages – world-class technologies, all-makes/all-models coverage, extremely high product quality, market leading technical support, superior order fill, and conscientious and professional service.”
The new brand identity will touch every area of the Airtex business, from packaging and advertising to the company’s website, which is undergoing a complete makeover.
The Airtex Vehicle Electronics product line now includes more than 38,000 part numbers covering virtually all vehicle makes and models operated in North America.
The company will exhibit its wares at AAPEX in the UCI International booth (number 2826) on the main floor of the Sands Expo Center.