Auto Service World
News   October 15, 2012   by CARS Magazine

AIA Welcomes Back Michel Tremblay

AIA Canada president Marc Brazeau announced that Michel Tremblay will be joining the Association as Acting Director of Industry Relations effective immediately.


AIA Canada president Marc Brazeau announced that Michel Tremblay will be joining the Association as Acting Director of Industry Relations effective immediately.

“Michel has a long and successful track record in helping national industry associations deliver high quality programs and services” stated Marc Brazeau.  “But more importantly Michel is very familiar with AIA’s membership and will be able to have an immediate impact on the delivery of our business plan with special emphasis on communications, government relations and membership services” concluded Brazeau.

In this position, Michel will oversee all strategic relationships with AIA’s key stakeholders. More specifically, he will supervise the development of a comprehensive communications strategy, government relations plans, sponsorship programs, and membership recruitment and retention strategies.

Michel Tremblay has devoted some 45 years to his career as an association executive. In 1991, Michel and his wife Céline Brisebois launched their association management company, which specialized in the provision of services to national trade or business associations committed to serving their Francophone members in Canada. Under their ownership and direction, Gestion Brisebois Tremblay acted as the Quebec headquarters for various national organizations for 20 years. These organizations represented diverse fields including the automotive aftermarket (AIA Canada), plumbing and heating (CIPH), electrical distribution (CEDA), urban transit (CUTA), and office products (COPA).

Of particular note, Gestion Brisebois Tremblay acted as the national office of the Canadian Particleboard Association, which later merged with its American counterpart to form the Composite Panel Association. Michel acted as the Canadian vice president of government and industry affairs for this new organization.

After selling their company in 2004, Céline and Michel continued to serve the Canadian Hardwood Plywood and Veneer Association until 2010. Since 2011, Michel has performed various mandates in the not for profit sector.

“I am excited to have the opportunity to work with AIA again,” said Michel Tremblay. “I met with the staff earlier this week and am very eager to start working with them to help deliver high quality value and benefits to all of AIA’s members across Canada.”


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