Auto Service World
Feature   November 1, 2003   by CARS Magazine

AIA To Address Installer Issues

The Automotive Industries Association of Canada has announced their intention to investigate what types of services automotive service providers (installers) need to survive and thrive in the industry...


The Automotive Industries Association of Canada has announced their intention to investigate what types of services automotive service providers (installers) need to survive and thrive in the industry.

“This initiative seeks to bridge the gap between the Association’s existing members and automotive service providers,” says AIA Chair Ken Coulter. “One of the goals is to strengthen the voice of the automotive service installer on the regional, provincial, and national basis,” continues the AIA Chair. AIA believes that automotive service providers may have a need for more information resources in the areas of government relations, business and technical training, market research, and environmental best practices, etc.

Chair Ken Coulter has asked the members of the Board, particularly the Directors who are Division Chairs and Chairs of Councils and Committees, to go back to their divisions/councils/committees, local members, council and committee members, colleagues, member companies, and automotive service providers to further explore this initiative.

– What kinds of services already exist for automotive service providers?

– What kinds of services are not currently available, but needed?

– Do installers want additional assistance?

– How can AIA partner with existing installer associations or groups to meet the needs of automotive service providers?

AIA is investigating the need and viability of the following services for automotive service providers:

– Consumer Marketing Material & Consumer Loyalty Tools

– Garage & Equipment Sale Classifieds

– Business seminars, Distance Learning, and Resources

– Industry Links

Once AIA has received feedback from members and automotive service providers across the country it will begin to develop a business plan to address the areas identified in this initial member research.

“The industry has been talking about the survival of the automotive service provider for several years now,” says Ken Coulter. “It’s time to start doing something. We need to begin by figuring out what service providers need and want, and what AIA can do to enhance what is already available.”

The Automotive Industries Association of Canada (AIA) is the voice and resource for the automotive aftermarket industry in Canada. AIA’s mandate is to promote, educate and represent members in all areas that impact the growth and prosperity of the industry.


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