Auto Service World
News   April 3, 2013   by CARS Magazine

AIA: Finding the Keys to Success at the Ontario Forum

In an ever-changing and increasingly competitive market, it is imperative to remain ahead of the curve to ensure success. To learn how to do just that, more than 200 individuals, of whom nearly 40 per cent were Automotive Service Providers...


In an ever-changing and increasingly competitive market, it is imperative to remain ahead of the curve to ensure success. To learn how to do just that, more than 200 individuals, of whom nearly 40 per cent were Automotive Service Providers (ASPs), invested in the future of their businesses and attended the Automotive Industries Association (AIA) of Canada’s 5th annual Ontario Automotive Service Providers Forum, which was held at the International Center in Toronto on March 27th.

“AIA’s members are well aware that in a growing industry, every little bit helps to keep an edge on the competition. And AIA is proud to be able to offer learning and networking opportunities like this Forum to help members improve their recruitment practices, increase customer loyalty retention, and reach their true potential by improving profitability,” said Marc Brazeau, president and CEO, AIA Canada.

This year’s conference, themed “Unlocking the Secrets to a Profitable Shop,” began with a newly expanded trade show featuring cutting edge technologies, tools and equipment, followed by a series of presentations by successful local shop owners and guest speakers alike. Of particular note, participants learned about technological advancements from James Shields, got tips from the success of OE service dealers from Charles Seguin, and received an update on the Canadian Automotive Service Information Standard (CASIS) and the Right to Repair effort from AIA’s own Jason Kerr. The event was then capped off with a dinner and a closing presentation by Michael “Pinball” Clemons, CFL legend and current vice-chairman of the Toronto Argonauts.

“As always, AIA pulled off a great event and I couldn’t have hoped for better for my last event as Chairman,” said John MacDonald, chairman, AIA Canada. “This year’s new format with its later start time was extremely well received, and the representation of ASPs was impressive. I’m sure that everyone has left with some new tricks up their sleeves to build on their existing business practices and improve their footing in the marketplace.”


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