Automotive Industries Association Chairman Sean Corcelli has announced a new strategic vision for the Association. The new vision reflects the four key areas that AIA members have expressed they want ...
Automotive Industries Association Chairman Sean Corcelli has announced a new strategic vision for the Association. The new vision reflects the four key areas that AIA members have expressed they want the Association to focus upon:
Enhancing Industry Image and Profile
“The aftermarket industry has grown from a cottage industry to a mature industry,” says AIA Chairman Sean Corcelli. “This strategic vision provides a new business model upon which to accomplish the Association’s mission and mandate.”
“AIA will be revitalizing its efforts to recruit new members and in return provide direct and tangible value for membership”, added Corcelli.
“Members firmly indicated that the Association is of most value for its government relations activities and initiatives,” continues AIA President Ray Datt. “As such, government relations will be the Association’s primary strategic activity, and a considerable amount of resources will be dedicated to this area.”
AIA will continue to offer key business events such as the Annual Automotive Aftermarket Forum being held November 21, 2002 in Toronto. However, the AIA Board of Directors has decided to cancel the 2004 AIA Trade Show – the Canadian International Automotive Show – scheduled for Montreal. Times are changing and members do not currently see the 2004 AIA Trade Show as a priority.
At present, AIA is developing plans to provide additional opportunities, such as seminars and technical clinics, in new and different formats in regions across the country. “AIA will continue to work with members to provide networking and educational events. More emphasis will be placed on regional events so that we can provide enhanced value to our grassroots members,” says AIA President Ray Datt.
AIA will focus on promoting a positive image for the aftermarket industry to key stakeholders, in particular with youth to attract new aftermarketers into the industry to address skills shortage issues. AIA is working with the government on a number of image enhancing initiatives, for example, awareness campaigns such as the Canadian Automotive Repair and Service Council’s campaign “The Future is Wide Open”; its mandate is to attract skilled automotive workers.