Auto Service World
News   May 9, 2012   by CARS Magazine

ACDelco Canada Launches New Social Media Strategy To Support Customers

ACDelco Canada has launched official Facebook, Twitter and blog pages for their customers.  The pages will feature informative updates, relevant industry commentary and technical information for repair facilities across the country. ...


ACDelco Canada has launched official Facebook, Twitter and blog pages for their customers.  The pages will feature informative updates, relevant industry commentary and technical information for repair facilities across the country.  The additional online applications plus the new blog mean the Canadian independent aftermarket have even more avenues to connect with the brand.

“It is only fitting that as a global automotive parts brand, ACDelco have not only a Social Media presence, but also be a leader in our business category in the Social space” commented Kevin Brimble, ACDelco network & marketing manager. “Globally, businesses and people are as connected as ever, and our business is no exception”.

 ACDelco currently has an integrated online presence with their TechConnect and training web sites.  The TechConnect site gives repair facilities an online area for the aftermarket, with an additional secured site exclusively for ACDelco Program members that has all relevant and proprietary program information. 

 ACDelco’s training website offers hundreds of technical courses including new hybrid training and specialty training.  Online training includes video courses as well as short 20 minute TechAssists focusing on current repair challenges.   Diagnostic training is also available where a technician can work through a variety of diagnostic scenarios.  This leading edge training allows technicians to train at their own pace, starting and stopping a course based on their learning. 

 “We want to be able to connect with our customers where they’re comfortable, and for many it is now online, added Mr. Brimble.  Thousands of technicians go home and log into Facebook just like the rest of do.  And now when they do – ACDelco will be there.”

 ACDelco has refreshed their TechConnect web site to highlight their new social media tools.  ACDelco Canada can be followed on twitter at @ACDelcoCanada and on Facebook at ACDelco Canada Automotive Parts (http://www.facebook.com/ACDelcoCanada)


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