Auto Service World
News   August 21, 2013   by CARS Magazine

AAPEX Webinar “People Do the Selling” Hits Home Run with Exhibitors

The Automotive Aftermarket Products Expo (AAPEX) wrapped up its Wednesdays with Steve Exhibitor Webinar Series with record high participation from exhibitors at the final webinar, “People Do the Selling,” on Aug. 14. AAPEX is set...


The Automotive Aftermarket Products Expo (AAPEX) wrapped up its Wednesdays with Steve Exhibitor Webinar Series with record high participation from exhibitors at the final webinar, “People Do the Selling,” on Aug. 14. AAPEX is set for Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo Center, Las Vegas, Nev.

The AAPEX Exhibitor Webinars are offered at no cost and are designed to help companies grow their business at AAPEX. The “People do the Selling” webinar drew more than 100 online attendees and focused on people as the No. 1 most critical factor in determining whether or not an exhibitor has a successful AAPEX.

Steve Miller, marketing expert, led the three webinars in the series. The two previous webinars focused on “Is Buying a Booth Enough?” and “Aggressive Pre-Show Wins Every Time.” The AAPEX Exhibitor Webinars are archived within the Exhibit section of the event’s website, www.aapexshow.com.

“Though I’ve been managing the Bosch Tradeshow and Events program for many years, I always find it helpful to participate in these educational sessions,” said Scott Jameson, CME, manager, tradeshows & events, automotive aftermarket, North America, Robert Bosch LLC. “Steve Miller is a very knowledgeable guy who gives a very unique perspective to the attendee’s viewpoint. While I know this subject maybe as well as Steve, I still found myself saying, ‘Yes, I know this . . . why aren’t I doing it?’”

“Thanks, AAPEX, for the ‘People do the Selling’ webinar with Steve Miller. His invaluable information always helps increase ROI at AAPEX and is great for a first-time attendee or veteran exhibitor,” said Roger Powell, Shows, Events and Motorsports, Delphi Product & Service Solutions.

“The AAPEX Show planners have done a wonderful job setting up three valuable sessions with Steve Miller,” said Joe Fee, marketing specialist, Valeo Service North America. “Each session provided some great insight and valuable advice for AAPEX show beginners and veterans. I personally picked out at least five new ideas that I plan on utilizing leading up to and during this year’s event. Steve provided several ‘secret weapon’ actions that will help all attendees maximize their success.”


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