Auto Service World
News   April 23, 2014   by CARS Magazine

AAPEX Exhibitor Webinar to Tackle Content Marketing

The AAPEXedu Webinar Series will present, “Content Marketing: Your Newest Secret Weapon?” a free exhibitor webinar on Tuesday, May 6, at 4 p.m., EST. The webinar will focus on using content marketing to establish credibility via...


The AAPEXedu Webinar Series will present, “Content Marketing: Your Newest Secret Weapon?” a free exhibitor webinar on Tuesday, May 6, at 4 p.m., EST. The webinar will focus on using content marketing to establish credibility via expert status, as a sales tool, and to maximize search engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

According to the Content Marketing Institute, content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. That’s a formal way of saying that by sharing good content (with no strings attached), prospects and clients will be educated enough to be influenced – most commonly, to make a buying decision.

The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure exhibitors grow their business and get the most out of their participation in the 2014 AAPEX. Additional exhibitor webinars will cover “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “Boothmanship for AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new exhibitor webinars for AAPEX.

To register for “Content Marketing: Your Newest Secret Weapon?” or to watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.


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