AAPEX Exhibitor Webinar to Spotlight Using Video to Grow a Business

The AAPEXedu Webinar Series will present, “How to Use Video to Grow Your Business,” a free exhibitor webinar on Tuesday, April 8, at 4 p.m., EST. The webinar will focus on videos, especially online videos, as one of the most powerful methods for communicating and building relationships with customers and prospects. The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

By participating in the webinar, exhibitors will learn how to use videos to showcase their brand, products and people. The webinar will show the power of video testimonials, how videos can be used to quickly differentiate a company from its competition and ways to use videos to enhance the effectiveness of social media.

The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure exhibitors grow their business and get the most out of their participation in the 2014 AAPEX. Additional exhibitor webinars will cover “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “Boothmanship for AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new exhibitor webinars for AAPEX.

To register for “How to Use Video to Grow Your Business,” or watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths.