AAPEX Exhibitor Summit to Share Secrets of World-Class Exhibitors
The Automotive Aftermarket Products Expo (AAPEX) will hold its 2014 Exhibitor Summit, Wednesday, June 18 and Thursday, June 19, at the Sands Expo Center, Las Vegas, Nev. The Summit will help exhibitors grow their business at AAPEX and receive a...
The Automotive Aftermarket Products Expo (AAPEX) will hold its 2014 Exhibitor Summit, Wednesday, June 18 and Thursday, June 19, at the Sands Expo Center, Las Vegas, Nev. The Summit will help exhibitors grow their business at AAPEX and receive a higher, measurable return on investment (ROI) from their participation in the event.
This year’s Summit will share secrets of world-class exhibitors and tips on overcoming top exhibiting challenges. It will feature training sessions, including “The Oldest Secrets to ROI that Nobody Taught You” and “How to Develop the Head-Turning Hook that Reels Buyer In.” A Venetian “Hidden Secrets” Tour will help exhibitors uncover some of the hidden gems, unique venues and shortcuts around the Sands Expo Center and Venetian facility. One-on-One meetings with AAPEX vendors will be offered to help exhibitors streamline and reduce costs associated with their booth, shipping, setup/tear down, housing and marketing. Information about AAPEX sponsorship opportunities and the AAPEX New Product and New Packaging Showcases also will be available at the Summit.
All Summit sessions are free and both veteran and first-time exhibitors will benefit from the program.
“We greatly appreciate the opportunity to have meetings with the various services that we deal with at the show including the Event Management staff. It saves us a great deal of time and money to have our questions answered before the event,” said Don McGee, manager, Trade Show Logistics, Magnaflow, a 27-year exhibitor at AAPEX.
“We will exhibit at 20 trade shows this year  and the AAPEX Exhibitor Summit was the most valuable planning time I have invested in all year,” said executive vice-president, Alex Parker, Redline Detection, a first-time participant in the 2013 Summit.
Past Exhibitor Summit attendees have reported significant increases in results from AAPEX. A recent AAPEX survey confirmed that exhibitors who attended last year’s Summit and/or viewed preshow webinars reported a significantly higher ROI and value perception of AAPEX.