AAPEX 2013 Exhibitor Summit Helps Exhibitors Increase ROI at Event
The Automotive Aftermarket Products Expo (AAPEX) will hold its 2013 Exhibitor Summit, Tuesday, June 4 and Wednesday, June 5, at the Sands Expo Center in Las Vegas, Nev. The annual Summit will feature educational sessions, facility tours and...
The Automotive Aftermarket Products Expo (AAPEX) will hold its 2013 Exhibitor Summit, Tuesday, June 4 and Wednesday, June 5, at the Sands Expo Center in Las Vegas, Nev. The annual Summit will feature educational sessions, facility tours and one-on-one meetings to help exhibitors prepare for the event and grow their business while at AAPEX.
Registration for the Summit is open on the AAPEX website, http://tiny.cc/13Summit, and there is no fee to register. The preliminary agenda includes an interactive exercise – Stealing Genius – to help exhibitors identify creative ways to enhance their booth, messaging and approach to AAPEX.
Exhibitors will be offered tours of the Sands Expo Center and the Venetian to understand how to effectively navigate the facilities during AAPEX. Exhibitors also will be able to tour the various locations of hospitality venues and meeting rooms.
The one-on-one meetings will give exhibitors the opportunity to meet with AAPEX vendor-partners to streamline and reduce costs associated with their booth, shipping, setup/tear down, housing and marketing. The staff of WT Glasgow, AAPEX Event Management, will be on hand for one-on-one meetings about sponsorships, registration, booth rules and regulations.
According to results of a recent AAPEX survey, exhibitors who attended the 2012 Summit and/or viewed preshow webinars reported a significantly higher return on investment (ROI) and value perception of AAPEX. Results also indicate that Summit and webinar attendees were more aggressive with pre-show promotion, and due to their understanding of how to take advantage of the opportunities AAPEX provides, were highly successful at the 2012 event.