New North American group wants more shops be part of “Be Car Care Aware” education campaign
Canadian and Mexican aftermarket groups have both signed up with the Car Care Council to bring the “Be Car Care Aware” message to consumers across North America.
The council signed an agreement with the Automotive Industries Association of Canada and the Asociación Nacional de Representantes, Importadores y Distribuidores de Refacciones y Accesorios para Automóviles, A.C. (ARIDRA) in Mexico to create Car Care Council North America .
In an announcement about the agreement, the new council outlines its key goals, including:
With 20 years of being a credible source for vehicle care, maintenance and repair, the council’s executive director Rich White sees the group being able to build the positive image and reputation it has built over that time.
With the aftermarket being so connected these days, such a partnership between the three countries makes sense, said AIA president Jean-François Champagne
“Establishing the CCCNA as an organization that reaches across borders to provide extensive consumer education on vehicle care and maintenance in all three countries together is a clear reflection of that interconnectivity,” he said. “AIA Canada is proud to be a part of this initiative.”
“As everyone working in the global auto care industry knows, proper vehicle maintenance is a universal issue and a challenge that has no borders. Expanding the Car Care Council initiatives in Canada and Mexico is a logical next step in educating consumers about the benefits of regular vehicle upkeep,” said Bill Hanvey, president and CEO of the U.S.-based Auto Care Association. “We are thrilled to reinforce our association’s ongoing partnerships with AIA Canada and ARIDRA.”
For Mexico, it hopes such awareness of vehicle maintenance will help keep passengers safe in their cars and reduce collisions.
“The creation of the expanded council seeks the unification of services in the United States, Canada and Mexico, to ensure that vehicles have preventive and not corrective maintenance. We intend to create consumer awareness to keep the vehicles in optimal condition,” said Alejandro Calderón, president of the 151-member ARIDRA, which includes manufacturers, representatives, importers and distributors of automobile parts and accessories.
Car Care Canada has been around for years. How is this new?