Dealerships and used-car retailers now have access to an enhanced vehicle valuation tool from Black Book.
Black Book Cherry will be available in desktop and mobile versions, to personalize dealership inventory discovery according to the most desirable vehicles at auction.
Black Book provides used-vehicle valuations and residual-value forecasting.
The new service, which not only recommends the types of vehicles industry professionals prefer to buy, but allows them to view all vehicles at an auction, scan VINs, and extend search capabilities, replaces Black Book’s legacy mobile app.
Black Book’s “history-adjusted valuations” are a standard feature in Black Book Cherry. The app also uses an individual subscriber’s previous inventory preferences and behavior to filter run lists according to the dealer’s needs and is auction agnostic.
Black Book Cherry also includes Retail Market Insights, which offers metrics such as days-to-turn, market days’ supply, and average listing price. Users can also view individual listings to help gauge profitability and understand what is for sale in their local retail market.
“Black Book Cherry is the most advanced and complete mobile and desktop tool available to dealers,” said Kyle Luck, director product management at Black Book. “Loaded with all necessary data to make fast and profitable decisions, Black Book Cherry offers a distinct competitive advantage when attending a physical or online auction or appraising a trade-in on the lot.”
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