Auto Value advisory group holds strategy session

Auto Value’s Service Center Advisory Council toured the Valvoline headquarters and R&D labs in Lexington, Ky. as part of its semi-annual four-day meeting earlier this month.

The eight-man council, representing shops from across the U.S. and Canada, joined the Alliance’s sales and marketing committee chairman as well as representatives from the company’s product, sales, and marketing departments for several key strategic discussions.

The purpose of the get-together was to identify potential enhancements to the Alliance’s Certified Service Center (CSC) program.

The group discussed Auto Value products and programs, helping to develop new program elements, discussing the challenges they face as shop owners, and sharing a few of the tactics that help them achieve success in their own markets.

There was also some fun mixed in with the business meetings, as the group enjoyed some MB2 Grand Prix Racing, horse racing, and a visit to the Woodford Reserve distillery to learn how Kentucky bourbon is made.

Council members are selected by their warehouse distributors and appointed by the Alliance to the council based on their high-quality shop operations. Each member serves for two years, with an annual rotation replacing half the members.

All members are either Auto Value or Confidence Plus Certified Service Centers.

They are:

Rodney Pickering of R.P. Automotive Inc in Weyburn, Sask.

Joe Sharp of Joe’s Garage in North Little Rock, AK

William Nalu of Interstate Auto Care in Madison Heights, MI

Kam Butcher of Lynn Wood Service Center in Layton, UT

Joe Miles of Kaiser Tire and Auto in Louisville, KY

Fred White of Miles Auto Service in Sewell, NJ

Kevin Robertson of Robertson Automotive in Tyler, TX

Dave Jackson of 60 Minute Tune in Grand Hills, CA