ASW Conversations: Sebastian Zelger on the value of transparency

Sebastian Zelger is the general manager for North America for the Germany-based oil and additives company Liqui Moly. For the last three years, he’s been based in southern California, overseeing the sales and marketing efforts for the company. If he brought any European management ideas with him when he arrived on this side of the pond, it could be related to his views on transparency. We called to ask why that’s so important in business.