Auto Service World
News   October 27, 2015   by Steve Pawlett

Assured Performance Appoints Leanne Jefferies To Lead Canadian Body Shop Certification



Assured Performance Network has announced the appointment of Leanne Jefferies to the position of vice-president of Canadian Operations.  Jefferies will assume responsibility to launch and oversee Canadian operations of the Certified Collision Care program, powered by Assured Performance Network, effective October 1, 2015.  Assured Performance Network is a non-profit consumer advocacy organization that operates as a third-party administrator for consumer awareness, body shop Certification and Business Improvement. In the U.S., the company works with leading Automakers, including Ford, Nissan, Fiat/Chrysler Automobiles (FCA), GM and Hyundai. Assured Performance represents the largest network of Certified collision repair facilities in the US.

Jefferies is a well-known Canadian collision repair industry leader.  With nearly 20 years of experience, her past experience includes ownership of a collision repair facility and management of a major trade magazine. “My leadership role at Assured Performance aligns perfectly with my values and passion – I look forward to creating positive change to improve the collision repair industry for all its stakeholders.” Jefferies said. “I am excited to be involved in bringing this program to Canada.  It is a great opportunity to advance our level of professionalism, and help repairers gain recognition from OEMs, insurers and consumers, for their investments in the proper tools, equipment, training, and facility modifications.”  Assured Performance’s slogan is “Certified Once, Recognized by Many”, meaning that body shops are certified once annually by Assured Performance and simultaneously recognized by all of the participating OEMs under one umbrella program, for one fee.

Jefferies will continue in her current position as director, Collision Programs, AIA Canada, where she is responsible for management of CCIF (Canadian Collision Industry Forum).  She will also continue in her role as director, CCIF Skills Program, promoting careers in the collision industry across Canada. All of these responsibilities remain complementary and all share the goal of helping maintain an industry of excellence.

Scott Biggs, CEO and founder of Assured Performance added, “Leanne is a tremendous addition to our team. Her knowledge and experience are second to none and her strong relationships with others in the industry are sure to be highly beneficial in building bridges with all of the players in the Canadian collision repair industry.”  Biggs continued, “Her life-long focus on improving the industry makes her a perfect fit with the Assured Performance philosophy. We are thrilled to have her join Assured Performance and introduce the Certified Collision Care program to Canada in late fall.”

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