Auto Service World
News   June 1, 2017   by Allan Janssen

APD to distribute Veedol in prairie provinces

Automotive Parts Distributor to distribute Veedol products in Alberta, Saskatchewan, and Manitoba.

Pictured from left: APD product manager Glen Matthew, ASA sales manager Sunil Bantwal,  APD vice president of sales and marketing Zara Wishloff.

Automotive Parts Distributor (APD) has been appointed the exclusive distributor for Veedol products in Alberta, Saskatchewan, and Manitoba – a move that strengthens the growing distribution network for the Veedol brand of lubricants in Canada.

The agreement between APD and Automobile Solutions Americas Inc., the official Canadian licensee of the Veedol brand, will make this historic brand available to customers in those provinces.

“Right from our first meeting in their Edmonton office, we felt that they would be the right partner to spread our wings in Alberta,” said Sunil Bantwal, sales manager for Veedol products at Automobile Solutions Americas Inc.

“We are very happy to be working with a company as successful as APD,” he said. “They have built a distribution network across three provinces, delivering top-level service and great brands to their customer base. Now they can count Veedol as one of the top brands they can offer their customer.”

He said selecting APD as the Veedol distributor in Alberta, Saskatchewan and Manitoba allows the Veedol brand to be well represented in those provinces.

According to a press release from ASA, APD has retained the best skilled people in the Canadian aftermarket and designed comprehensive internal training processes and operating procedures second to none which totally focuses on serving APD shop clients.

“We are excited to align with a brand with such significant history. Choosing to distribute a product that was chosen by Henry Ford for his Model T over 100 years ago is an exciting proposition,” said Zara Wishloff, vice president of sales and marketing at APD. “This three-way partnership between manufacturer, distributor, and service provider works very well for us and has allowed us all to grow in a tough economic environment.”

The signing of this agreement is not only for supply of products, but also includes Veedol’s support to develop dynamic marketing initiatives that will grow sales of the Veedol brand of Lubricants to the APD Distribution network. Together Veedol and APD will work to grow sales throughout the APD branches into the market.

“I am looking forward to supporting APD and help them grow their sales of Veedol products,” said Antonio Ramos, marketing manager for ASA Inc., the Canadian supplier of Veedol Lubricants. “With their reach in those three provinces and APD’s record of success, it will be exciting working with the team at APD to best connect the Veedol products with their customers.”

Automobile Solutions Americas Inc. (ASA) was established in 2013 and is the official licensee of the Veedol Brand in Canada and Mexico.  Headquartered in Mississauga, Ontario with Warehousing located in the Greater Toronto Area, ASA is authorized to blend and supply Veedol branded products to these two markets.


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