Auto Service World
News   October 31, 2017   by Adam Malik

APC names new VP


Paul Wise

Paul Wise has been named vice president, corporate marketing and communications at APC Automotive Technologies.

He will be driving brand strategy and a corporate marketing plan to support company growth objectives, said Hugh Charvat, chief executive officer of APC Automotive Technologies.

Wise’s experience includes time with sensor and valve supplier Schrader and Gates Corporation, maker of belts and hoses. He was most recently with Golftec, a retail golf instruction company. He recently helped the company in its rebranding efforts.

“Paul comes to us with a very strong pedigree in brand management, marketing and communications. I know what Paul can deliver from firsthand experience in working with him. I’m excited to see his impact across our entire product portfolio while also propelling our unified brand presence online,” Charvat said.


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