ANCO wins product and marketing awards at AAPEX

Federal-Mogul’s ANCO wipers product and marketing teams received the highest honors in competitions for new products and point-of-sale materials during Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.

The ANCO Profile wiper blade was selected as the Best New Product in the “Smooth Sailing” category of the AAPEX Packaging and New Product Awards. Judging was based on “the product’s overall enhancement of the driving experience through improved vehicle performance.”

In the Car Care Council Women’s Board Automotive Communication Awards competition, the ANCO team was recognized for development of the Best Posters and Signage. The brand won for its winning point-of-sale materials, which remind consumers to be prepared for any weather by replacing worn wipers.

“These awards are representative of our significant investment in market-leading wiper products and highly creative and effective communication tools,” said Michael Proud, director of marketing, North America, Federal-Mogul. “Our product development and marketing programs ultimately benefit our many trade partners, through increased brand awareness and customer demand, and consumers who choose ANCO products to help protect their safety in all driving conditions.”