Auto Service World
News   December 18, 2017   by Adam Malik

Alliance picks Wix as top partner

From left, Dan Rader, Mike Harvey, Jeff Blocher, Steve Ellis, Brian Weiss, Keith Wilson, Scott Bennett, Dave McColley

Aftermarket Auto Parts Alliance wrapped up its four-day Winter Meeting by announcing its award winners.

Taking home the 2017 Channel Partner of the Year, Auto Value and Bumper to Bumper picked Wix Filters. The announcement is the highlight of the early December meeting, which was held at National Doral, a resort in Miami.

The selection was made based on training, marketing, fill rate, parts coverage, strong sales support, dedication to the professional technician and overall support to the shareholders.

“Wix stood out as our clear winner,” said Dan Rader, Vice President, product and category management for the Alliance. “Wix goes above and beyond in all facets of business. They are committed to our customers and share our vision of success.”

“We were shocked and thrilled with winning the 2017 Alliance Channel Partner of the Year Award,” said Jeff Blocher, director of sales and marketing at Wix Filters. “Shocked because we are being recognized by great customers for doing the right stuff we think we are supposed to be doing every single day and thrilled because those day to day efforts of the entire team are being praised as award-winning.”

More than 500 people attended the four-day event, including shareholder members and supplier channel partners.

Other Auto Value and Bumper to Bumper banquet award winners included:

  • Manpower Award – Gates Rubber Co.
  • Training Support Award – Standard Motor Products, Inc. (SMP)
  • Lone Star Award – Dupli-color
  • Marketing Award – Tenneco
  • Logistics Award – Mevotech
  • Customer Service Award – EastPenn Manufacturing
  • Diamond Award – Arnott Air Suspension Products
  • Technology Support Award – Dorman Products
  • Exclusive National Brand – Robert Bosch, LLC

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