Alliance makes ‘gumbo’ in New Orleans

The Aftermarket Auto Parts Alliance held their annual Sales and Marketing Forum in New Orleans recently with 80 Auto Value and Bumper to Bumper members taking part.

“You cannot make good gumbo without the right ingredients,” stated JC Washbish, Director of Marketing at Aftermarket Auto Parts Alliance, “and our members definitely helped spice up this meeting and our programs. This Forum gives us a chance to collaborate on some serious programs and to strengthen the marketing efforts within our group.”

Committee members and shareholders from the United States, Canada and Mexico were all took part in planning 2018 strategy and initiatives during the three-day event.

At the centre of planning were preparations for the 2018 Aftermarket Jackpot Convention and 2018 Certified Service Center program

Attendees also heard from a motivational guest speaker, power hour presentations, sales and marketing seminar classes and breakout sessions.

“We understand the importance of coming together,” said Pat Winters, vice president of sales and marketing at Warren Distributing and chairman of the sales and marketing committee.  “We perform better and make more informed decisions when everyone has a seat at the table. We are then able to see the bigger picture for our Auto Value, Bumper to Bumper and Confidence Plus network.”