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Auto Service World
News   September 27, 2018   by Adam Malik

Alliance hosts Sales and Marketing Forum


More than 100 sales and marketing professionals joined the Aftermarket Auto Parts Alliance for the aptly named Sales and Marketing Forum in San Antonio recently, bringing together key personnel from shareholder member companies for three days of seminars and discussions. and to hear from speakers.

Arthur Greeno, Chik-Fil-A owner and operator, Guinness World Record Holder, entrepreneur and author delivered a “Remark-able Sales and Marketing” talk with emphasis on the need to deliver messaging efforts and personal interactions that customers will remark about.

Tom Shay of Profit Plus Solutions discussed Lessons from a Postman, utilizing multiple clips from the movie starring Kevin Costner. The presentation laid out how salespeople are the best tools to grow profitability. And Norman Rose, president of Excel Sales Consulting, addressed customer service and leadership best practices by focusing on ‘teach the teacher’ style training to improve team leader skills at all levels of distribution.

Alliance staff and area subject matter experts hosted classes ranging from sales and marketing to product seminars, information technologies and more.

Over the course of the three-day event, attendees were able to enjoy several networking opportunities including meeting with Alliance marketing services partners, plus receptions, dinners and nights on the town.

“This forum provides us with an opportunity to strengthen our membership,” said J.C. Washbish, director of marketing for the Alliance.  “We not only learn how to maximize our efforts but we do it together as one group, with the goal to be the best sales, marketing and service providers possible for our customers.”