Auto Service World
News   November 6, 2017   by Adam Malik

Akebono wins import award

From left, Kirby Pruitt, Chantel Gifford, Jeff Lyvers, Wilm Uhlenbecker (Akebono president and CEO), Donna Mudd, Amanda Konja

The Akebono Euro Ultra-Premium brake pad line won the Best Overall Import Aftermarket Product or Product Line Award.

It’s the third year the company has taken home the award, handed out by the Import Vehicle Community, a segment of the Auto Care Association. Akebono accepted the award while at AAPEX 2017.

“We are gratified to receive this award for our EURO brake pads for the third time,” said Ken Selinger, director of aftermarket sales and marketing at Akebono Brake Corporation. “The win is a confirmation of the effectiveness of Akebono Ceramic Technology and of our best-in-class performance and control of noise, vibration and harshness for European applications.”

The Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket. Winners are selected based on superiority in areas of commercial success, quality of reputation, market demand, distribution, presentation and packaging, and highest profit potential for the distribution chain.

The Euro line is designed for European vehicles.