Auto Service World
News   November 11, 2019   by Allan Janssen

Akebono wins best overall import line at AAPEX

Akebono Brake Corporation was awarded with the 2019 “Best Overall Import Aftermarket Product Line” during the Import Vehicle Community, Product and Marketing Awards at the annual Automotive Aftermarket Parts Exhibition in Las Vegas last week.

The company won the award for its new Akebono Euro Ultra-Premium Ceramic Disc Brake Pads.

It is the fourth time the Akebono Euro line has been recognized as the best overall aftermarket part for import vehicles. The line includes premium 301 stainless steel abutment clip hardware and electronic wear sensors in part numbers, where applicable, giving users even more reasons to like the product and more value in the box.

“This award puts an exclamation point on the progress and achievements the team has made in 2019,” said Edward Gerhardt, marketing and data service manager for Akebono Brake Corporation. “To be a multi-time winner of this award really says something, about the product that we continue to develop and expand; adding almost 30 parts to the line in the last 12 months.”

He gave special thanks to Kirby Pruitt and Jeff Lyvers, whom he described as “the lifeblood of our product team” and to Jennifer Lajcaj in the marketing department.

, who assists me in marketing this award-winning product, to the Customer Service and Sales Teams, who facilitate the sales of this great product and last, but not least all that are involved in making this high-quality product in our Glasgow, KY plant – Proudly Made in the USA!”

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