Auto Service World
News   October 1, 2019   by Allan Janssen

Akebono touts expanded product line in new campaign

Akebono Brake Corporation has kicked off a new campaign to bring awareness to its expanded product line.

“The Hardware You Need, With the Brakes You Trust” campaign includes print and digital advertisements, literature, give-aways, and a new dedicated landing page that includes detailed information with part number tables for all the changes that are taking place at Akebono.

According to Edward Gerhardt, marketing and data services manager at Akebono, the company’s expanded product line now includes over 400 part numbers with premium 301 stainless steel abutment hardware in the box.

“The information on our website talks specifically about the 192 numbers that were added last December and impacted by the transition,” he said. “The web-page and information contained within, is designed to be usable for Akebono consumers at all levels; distributors, jobbers, professional installers, and even the do-it-yourselfers.”

Akebono is planning to tie the campaign to the AAPEX 2019 event in Las Vegas in November, where they’ll be presenting on the main floor. Highlights will include customized booth graphics, product displays, literature, and a contest for qualified attendees.

“We welcome everyone in attendance, to stop by and check it all out; talk directly with Akebono engineers, product managers or sales personnel,” said Gerhardt. “All eligible on-site participants that enter the contest, will be given the opportunity to guess the quantity of premium 301 stainless steel pieces that are contained in the large on-floor display. At least one grand prize of a $500 gift card (multiple correct answers or closest without going over ties will all get $500) will be given away, plus 25 runner-up prize packs that include a high-quality insulated mug and an assortment of Akebono branded swag.”

Additionally, all entrants will also be eligible to win a $500 gift card awarded by random drawing.

The product awareness campaign will continue through the end of the year, and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.

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