AIAG to Tackle Bogus Parts at Conference

In a continuing effort to inform the automotive supply chain about current and future applications of automatic identification (auto ID) technology — including those to guard against counterfeiting as well as best practices in brand protection — the Automotive Industry Action Group (AIAG) will hold its 12th annual Auto ID Showcase on April 18, 2007, at the Rock Financial Showplace in Novi, Mich.
With the automotive industry losing billions each year to bogus auto parts, AIAG’s Auto ID Showcase will also feature a session on brand protection and anti-counterfeiting presented on behalf of the Brand Protection Alliance by Matt Goldhawk, business development executive, IIMAK Secure.
He will discuss the sources of counterfeiting and grey market activities that rob companies of their profitability and brand integrity, best practices for companies in defending their brand and how auto ID can cost effectively support product authentication.
Other industry experts from Ford Motor Co., General Motors Corp., Freedom Technologies, Inc., ToolWorx and the U.S. Department of Defense will present application-specific information and case studies, emerging technologies, as well as work toward global auto ID standards.
Founded in 1982, AIAG is a globally recognized organization where OEMs and suppliers unite to address and resolve issues affecting the worldwide automotive supply chain.
Headquartered in the metro Detroit area, its more than 1,500 member companies include North American, European and Asia-Pacific OEMs and suppliers to the automotive industry.