Auto Service World
News   August 3, 2018   by Allan Janssen

AIA rebrands labour project as AutoConnex

The Automotive Industries Association of Canada has rebranded what was originally conceived as an ambitious Aftermarket Labour Market Intelligence project.

The project will now be called AutoConnex, with a planned website that will be the focal point of “a movement to change the image of the industry.”

Scheduled to launch before the end of the year, AutoConnex will be a resource to showcase the full range of opportunities in the Canadian automotive aftermarket, tackling the most common misconceptions about the industry, and reporting on the latest labour market intelligence.

According to AIA Canada, AutoConnex will provide “unprecedented access to functional and timely labour market information and, more importantly, shed light on the lack of knowledge pertaining to skill gaps, labour shortages and compensation.”

Funded by the Government of Canada’s Sectoral Initiatives Program, the research stage of the project is now underway. Researchers are working to outline the state of the current labour market, as well as provide a gap analysis to identify the missing labour market data.

The end result will be an online bilingual interactive tool that tracks significant labour information in the industry – the first of its kind in the automotive aftermarket.

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