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News   March 19, 2019   by Adam Malik

Aftermarket women gather in New Orleans


Women in Auto Care held its latest Winter Leadership Conference with 138 attendees.

Held over two days at Le Meridien New Orleans, women from across the aftermarket listened to keynote speeches on topics of leadership styles, avoiding burnout, self-coaching and more.

They also took part in interactive breakout sessions and workshops, a community service event where attendees assembled 1,000 living kits for the local homeless population, a networking happy hour and reception. The Party with a Purpose event saw contributions of more than $8,000 in support of the Women in Auto Care Scholarship Fund.

Speakers included:

  • Bea Wray, an author and entrepreneur who spoke about identifying individual leadership styles and leveraging it for greater impact.
  • Writer Lelia Gowland explored limiting stress and burnout, including developing effective strategies effective for women to increase influence avoid gender bias.
  • Picnic Media’s Mandy Pumilia discussed achieving goals and effortlessly creating success.
  • Neen James, a leadership expert, looked at time management and work productivity.
  • Master mechanic, TV host and entrepreneur Sara “Bogi” Lateiner motivated attendees to take action on their dreams and shared the inspiration behind the all-female build of the Chevy Montage, the lessons learned throughout the process, and the ripple effect that it continues to create.

The next Women in Auto Care Leadership Conference will be taking place in August in Detroit, in partnership with AIA Canada. It’s a joint event for women in both countries to attend.

More photos from the event can be found on Auto Care’s Facebook page.


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